CPE Workshop Insights from Kerry Bauer, CTRS, CCLS

“Children learn as they play. Most importantly, in play, children learn how to learn.” –Fred Donaldson One major lesson you will learn in June at the CPE Workshop is the importance of play for all children—I have studied child development and learned from inspiring theorists such as Piaget, Vygotsky, and Bandura to name a few….

CPE Workshop Insights from Jean Bailey

Hi, wanted to introduce myself as one of the instructors of the Certified Play Expert training at ASTRA’s Marketplace & Academy in Philadelphia, PA and give you some rationale as to why this training has taken a priority within the educational efforts of ASTRA.

Leasing a Space? Maximize Your Safety & Profit with Little-Known Lease Tips

Hello ASTRA members! I am very excited to bring you some extremely valuable material in my session: Leasing a Space? Maximize Your Safety & Profit with Little-Known Lease Tips. Fact: Ninety-nine percent of business owners do not negotiate their lease adequately. They leave in dangerous clauses and “lease-landmines”. They don’t know what they don’t know….

Play as a Path to EQ

ASTRA’s 2017 Marketplace & Academy is offering nearly 500 exciting exhibits on the show floor along with more than 30 education sessions. I am honored to be a part of the Academy education offerings. I will be presenting, “Play as a Path: Emotional Intelligence from the Inside Out” with co-presenter, Dee Farrell of Neat-Oh! International,…

ASTRA Member Spotlight: Jordan Ramey, Innovation Media Products

The ASTRA community is made up of a vibrant group of retailers, sales representatives, manufacturers and affiliate members who all have unique stories of how they got into the toy industry. We believe these stories are worth sharing! To recognize our community, the ASTRA Blog features a regular ASTRA Member Spotlight series.  Today we feature…

Guest Post: Stand Out… or Step Aside

Successful people, just like successful businesses, understand that what people think of them and expect from them is important. In today’s social-media-connected world, people don’t hesitate to share what they think of you. Careers, reputations and businesses can be ruined by social media. They can also be enhanced, so it’s worth doing a little planning…

ASTRA Member Spotlight: Paul Doxsee, Gepetto’s Workshop

The ASTRA community is made up of a vibrant group of retailers, sales representatives, manufacturers and affiliate members who all have unique stories of how they got into the toy industry. We believe these stories are worth sharing! To recognize our community, the ASTRA Blog features a regular ASTRA Member Spotlight series.  Today we feature…

ASTRA Member Spotlight: Andrea Adarve, Miniland Educational

The ASTRA community is made up of a vibrant group of retailers, sales representatives, manufacturers and affiliate members who all have unique stories of how they got into the toy industry. We believe these stories are worth sharing! To recognize our community, the ASTRA Blog features a regular ASTRA Member Spotlight series.  Today we feature…

ASTRA Member Spotlight: Amy Barrett, Lasso the Moon Toys

The ASTRA community is made up of a vibrant group of retailers, sales representatives, manufacturers and affiliate members who all have unique stories of how they got into the toy industry. We believe these stories are worth sharing! To recognize our community, the ASTRA Blog features a regular ASTRA Member Spotlight series.  Today we feature…

Congratulations, Graduates!

Congratulations to the class of 2017! Commencement season is upon us and ASTRA is ready to celebrate the hard work of our Certified Play Expert (CPE) and Certified Master Retailer (CMR) graduates. We are gearing up to recognize the achievements of our members awarding 60 certificates to those who have completed the CPE & CMR…

ASTRA Member Spotlight: Nicole Jakob, Part Time Renegade

The ASTRA community is made up of a vibrant group of retailers, sales representatives, manufacturers and affiliate members who all have unique stories of how they got into the toy industry. We believe these stories are worth sharing! To recognize our community, the ASTRA Blog features a regular ASTRA Member Spotlight series. Today, we feature…

Getting Together

Working the many toy and gift shows that take place during the first quarter is always hard work, regardless of whether you are a manufacturer, a retailer or a sales representative.  But when ASTRA plans to be there, our members make it fun!