Neighborhoods Matter


There’s no place like home — Dorothy certainly had that right.  In this day and age of texting, emails and social media, it is easy to lose some of the face-to-face connections and personal interactions that help give our neighborhoods that feeling of safety and familiarity that we long for.

Our neighborhoods offer the convenience of stores, services and resources that are so close and offer gathering places and local watering holes where we can enjoy the company of our neighborhood friends and get to know the stories of the people who live in our communities. Neighborhoods matter and the businesses that support our communities matter.

That’s why Neighborhood Toy Store Day on Saturday, November 12 is a day you won’t want to miss.  Stop in at your neighborhood toy store and you will be reminded of exactly why you love your neighborhood and the businesses that support your local community.  You’ll find fun, family-friendly events, engaging staff that know about the toys and games they offer – all to celebrate the joy of play.

What other benefits are there in shopping at and supporting your local neighborhood businesses?  The 3/50 Project – a movement dedicated to encouraging people to commit to spending $50 at three local businesses they do not want to see disappear – shares these stats:

  • If half of the employed population spent $50 each month in locally owned businesses, it would generate more than $42.5 billion in revenue.
  • For every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll and other expenditures.  If you spend that same amount in a national chain, $43 stays here.  Spend it online and nothing comes home.

Go play, connect and discover all that your own community and neighborhood toy store has to offer. Click here to discover more about Neighborhood Toy Store Day and find a local toy store in your community!


Sue Warfield is the Director of Member Relations at ASTRA. With more than 30 years of experience in the retail and toy business, Sue offers insight into industry trends and tips and works to connect the retailers, sales representatives, manufacturers and affiliates in the specialty toy retailing arena. Contact Sue at


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