How’s Business?

“How’s business?”

How many times in any given week do we all hear this question?  The usual answers are given off the cuff: “Great!” “It’s been a little slow, but things will pick up” or “OK.” But after we answer, we tend to think a bit and wonder how our business really is doing in comparison to others.  Wouldn’t it be great if there was a tangible way to really get that information?

Good news – there is! Between now and August 1, ASTRA member retailers have the opportunity to complete a survey analysis of their own business which is then compiled into a full report by the Profit Planning Group. This report offers comparisons based on all the surveys submitted.  A final overview report which provides detailed information on what influences profitability in our industry will be available for free to all who submit a survey.  Yes – for free!

The report will emphasize the key performance metrics such as sales size and gross margin and will clearly identify where retail businesses in our industry should focus their attention.  A confidential, personalized report will evaluate your business’ results relative to other stores of similar size and operating characteristics and will lay out a road map for profit improvement.  Along with your Performance Analysis Report you will receive access to Profit Toolkit Online, a Microsoft Excel spreadsheet designed to help you plan critical financial improvements for your business.

Apart from the obvious benefit of providing information on how you can become more profitable, this report is also helpful in future lease negotiations and loan applications as it will provide real data on our industry and where you fit in the picture with your business.

What’s the catch?  There is no catch. The Profit Planning Group independently conducts this survey for ASTRA.  You will send your completed survey directly to Profit Planning Group and they will return your Performance Analysis Report directly to you. Fill out the survey and send it in to the Profit Planning Group. That’s all. The more surveys they receive, the more beneficial the results will be.  Don’t miss this very valuable tool to make your business the best it can be.

Ready to complete the survey? Click here! (You will need to log in with your ASTRA member username and password). 

Sue Warfield is the Director of Member Relations at ASTRA. With more than 30 years of experience in the retail and toy business, Sue offers insight into industry trends and tips and works to connect the retailers, sales representatives, manufacturers and affiliates in the specialty toy retailing arena. Contact Sue at

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